Mitah Shah and Mark Leibowitz visit Google's headquarters in Mountain View, CA, to discuss the project "Well Souled". This event took place July 29, 2008, as part of the Authors@Google series. For more info on Well Souled, visit www.wellsouled.com

At the heart of Well Souled is the belief that lasting impressions are those that come naturally through the people you meet on your travels and how they connect you to the context, sharing their perspectives on the attitudes, sounds, colors, and textures that surround you. This is how travel becomes emotional -- soulful. Well Souled translates this kind of cultural immersion into lifestyle products that celebrate the sensory experience of travel.

In each country, Well Souled has identified a primary social initiative and will join forces with an established non-profit partner to implement its vision with integrity and transparency. First stop: South Africa. Here, township style pulses to kwaito beats and "the mountain" is covered by a tablecloth of clouds. Here, you find people living on laughter, luxury alongside aspiration, and children, orphaned by AIDS, embracing the future. In South Africa, Well Souled will partner with leaders in HIV/AIDS research, prevention, and treatment to help these children do so.