What does "being a man" mean - does it mean fighting through a crowd to get film tickets for your partner and you? Does it mean waiting patiently for your wife to fix her slipper? Does it mean wearing a condom while having sex?

Breakthough's PSA for the "What Kind of Man are You?" campaign captures a moment in the life of a young couple. As they're on their way to catch a film, the girl's slipper breaks. What happens next leaves her thinking.

The moment is a breakthrough moment, a window to their lives, when she suddenly finds herself vulnerable and questioning the foundation of the intimacy they share.

Watch the PSA!

Breakthrough

www.breakthrough.tv